• +91 9921728317
  • admin@om-softwares.net

ERP Modules

Marketing ERP Module - ExtrudeX ERP | Campaign Management, Lead Nurturing, Marketing Automation, Digital & Social Media Marketing, Email/SMS Campaigns, Lead Scoring, CRM Integration, Marketing Analytics, ROI Tracking, Customer Engagement & B2B Marketing ERP for Aluminium Extrusion & Manufacturing Industries

Marketing Module

Empower your manufacturing business with our Marketing module, seamlessly integrating campaign management, customer relationship management (CRM), and sales pipelines with your ERP system to drive growth and streamline operations.

Campaign Management

Plan, execute, and monitor marketing campaigns effectively.

Design campaigns across multiple channels, schedule them, and track their performance to maximize ROI.

  • Multi-Channel Campaigns: Run campaigns via email, SMS, social media, and web.
  • Scheduling & Automation: Plan campaigns in advance with automated execution.
  • Campaign Tracking: Monitor performance metrics in real-time.

Lead Generation

Capture and nurture potential customers efficiently.

Track leads from various sources and nurture them until they are ready for sales conversion.

  • Lead Capture: Collect leads from website forms, social media, and events.
  • Lead Scoring: Prioritize leads based on engagement and potential value.
  • Lead Nurturing: Set automated follow-ups and reminders to improve conversion.

Customer Segmentation

Target the right audience with precision.

Segment customers based on demographics, behavior, and purchase history to deliver personalized marketing campaigns.

  • Behavioral Segmentation: Group customers by engagement and preferences.
  • Demographic Segmentation: Filter customers by age, location, or industry.
  • Dynamic Lists: Auto-update segments based on defined rules.

Email & SMS Marketing

Engage customers directly and efficiently.

Design professional email campaigns and SMS notifications to communicate offers, updates, and personalized messages.

  • Template Management: Use pre-designed templates for consistency.
  • Automation: Schedule sequences and triggered campaigns.
  • Tracking & Analytics: Measure open rates, click rates, and conversions.

Social Media Management

Plan, post, and monitor social media campaigns.

Manage multiple social accounts, schedule posts, and track engagement metrics from a single dashboard.

  • Multi-Platform Posting: Schedule posts for Facebook, LinkedIn, Instagram, and Twitter.
  • Engagement Tracking: Monitor likes, shares, comments, and clicks.
  • Content Calendar: Plan posts ahead to maintain a consistent presence.

Marketing Analytics & Reports

Measure the effectiveness of marketing efforts.

Generate detailed reports on campaign performance, lead generation, and customer engagement to make data-driven decisions.

  • Campaign Metrics: Track ROI, conversion rates, and engagement levels.
  • Lead Analytics: Monitor lead sources, quality, and conversion paths.
  • Custom Reports: Export reports for management review or audits.